Strategic reorganisation
TENTE-ROLLEN GmbH is undergoing a strategic reorganisation. Effective from 1 April 2025, the sales structure will be redefined and transferred to an independent entity. The newly established TENTE Räder und Rollen GmbH will henceforth manage sales for Germany and Austria, while TENTE-ROLLEN GmbH will continue to operate as a manufacturing company.
Focus on efficiency and customer service
The new structure aims to enhance operational efficiency and further optimise customer service. While TENTE-ROLLEN GmbH will concentrate on its core competencies – production, product lifecycle management, and supply chain management – TENTE Räder und Rollen GmbH will dedicate its efforts entirely to sales and customer support.
New leadership structure with proven expertise
The reorganisation also brings changes to the leadership structure: Alexa Engels will become the new Managing Director of TENTE Räder und Rollen GmbH. André Distel and Roland Dörner will remain Managing Directors of TENTE-ROLLEN GmbH.
Future prospects
The new structure promises numerous advantages:
- more efficient production with lower costs,
- increased transparency in processes, and
- improved customer service through optimised storage and assembly capacities.
With this comprehensive realignment, TENTE is taking an important step towards the future, aiming to remain competitive both nationally and internationally and to drive further growth. The Group once again demonstrates its innovative strength and commitment to sustainable and customer-oriented development.
Picture: Alexa Engels and Roland Dörner
“Alexa Engels has graduated from our dual studies program, completed her Master of Science and is now taking over the management of the sales company for Germany after 16 years at TENTE. I am pleased that, at TENTE, we can promote employees all the way from their first training, throughout gaining professional experience up to become managing directors.”
Peter Fricke, CEO of TENTE
